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Oceana’s big freeze

CAPE TOWN-based Oceana Group, Africa’s largest fishing company, is markedly increasing imports of frozen pilchards to meet local demand for its iconic Lucky Star canned pilchards brand – a staple meal in many South African households. Oceana operates across most segments in the fishing industry – ranging from horse mackerel, fish meal, hake, squid and west coast lobster. But its largest profit segment is in the canned pilchard sector, where is holds dominant market shares in most regions in South Africa.

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