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In cider trading

STELLENBOSCH-based liquor conglomerate Distell might be best known for its wine and brandy brands – but the company’s spirited growth in the last decade-and-a-half has been underpinned by incredible successes in the cider segment. In fact, so successful has Distell been in marketing its Hunters Dry and Savanna brands that the company now ranks as the second largest cider player in the world. This is a remarkable achievement for a company that first marketed its cider products in the late eighties.

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Cider, the apple of Distell’s eye

STELLENBOSCH-based liquor group Distell – traditionally a bastion of top wine and spirits brands – is now a kingpin in the cider market. In the year to end June, Distell’s cider and ready-to-drink (RTD) brands – which include the best selling Savanna and Hunters - delivered another strong performance with double-digit growth – a stark contrast to the mixed results achieved by the company’s wine and spirit brands.

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