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Cider, the apple of Distell’s eye

STELLENBOSCH-based liquor group Distell – traditionally a bastion of top wine and spirits brands – is now a kingpin in the cider market. In the year to end June, Distell’s cider and ready-to-drink (RTD) brands – which include the best selling Savanna and Hunters - delivered another strong performance with double-digit growth – a stark contrast to the mixed results achieved by the company’s wine and spirit brands.

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