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In cider trading

STELLENBOSCH-based liquor conglomerate Distell might be best known for its wine and brandy brands – but the company’s spirited growth in the last decade-and-a-half has been underpinned by incredible successes in the cider segment. In fact, so successful has Distell been in marketing its Hunters Dry and Savanna brands that the company now ranks as the second largest cider player in the world. This is a remarkable achievement for a company that first marketed its cider products in the late eighties.

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