The Cape Town Branch of Steelbank Merchants (Pty) Ltd has been trading mild steel products in the Western Cape since July 2000, stocking general mild steel flat rolled products in sheets, slit coils and blanks. A truly national company, its head office is in Pinetown, KwaZulu-Natal and it sports a new facility in Alrode, all of which support the Cape Town steel processing capabilities.
The company opened a branch in Ottery with 250m2 warehouse space before outgrowing this and moving to Wetton. Its rapid growth trajectory meant another move within three short years. Steelbank Merchants then acquired its own premises in Parow Industria in 2007, customising it into a specialised facility in 2008.
This growth was not contained to Steelbank Merchant’s Cape Town operations as it also extended its footprint into Gauteng at this time by acquiring Metpar (Pty) Ltd. with its facilities in Linbro Park, Gauteng and Killarney Gardens, Cape Town.
The Gauteng operation quickly outgrew its facilities and are now housed in a custom-built centre in Alrode. This facility houses state-of-the-art processing equipment, offering extremely accurate cut steel products nationally.
The Cape Town operation of Metpar was integrated into Steelbank Merchants and located in the new facility in Reuben Kaye Road, Parow.
“The combination of the companies’ cultures, personnel, vision and determination went extremely well, and has developed into the company we see today – operating from approximately 2,000m2 from the warehouse which was completed in February 2009,” says Russell Dennis, Western Cape Director of Steelbank Merchants.
Steelbank’s new division, Steelbank Stainless and Aluminium Division was opened in Parow in March 2011. This division has expanded to include a Gauteng branch, with the acquisition of Pro Trading CC in May 2014.
“The company has changed the name of Pro Trading CC to Steelbank Stainless and Aluminium in order to reflect the focus of the business,” continues Dennis.
Its product range includes sheets, coils, profiles and tubing in various grades and finishes of stainless steel and aluminium. Although the Steelbank Group has added new services and products to its range, mild steel processing is the main focus of what the company is all about.
“The comprehensive mild steel stock range of various products and qualities from commercial to forming grades as well as coated products both imported and local provides our customers with much choice. The three operations, Pinetown, Alrode and Cape Town are here to assist all flat rolled steel users from the DIY individual up to major industry, explains Dennis.
Steelbank Merchants attributes this growth to the personal attention that its team provides, coupled with its quality products, technical service and reliable deliveries.
“It’s all about customer service in action, not just words,” concludes Dennis.