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What you should be focusing on for an effective customer experience strategy

The term ‘customer experience’ has become increasingly popular in 2017, and its popularity comes as no surprise. Companies which implement a sound customer experience strategy achieve better customer satisfaction and, in turn, are able to retain existing customers and entice new ones. According to research done by Podium, 68% of consumers are willing to pay more for a better experience. More companies are taking note of this fact, and are investing heavily into creating an effective customer experience strategy. With this is in mind, we outline a few essentials you need to remember to create an effective customer experience strategy.

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"Have a wonderful holiday," The CBN Team

Dear valued Cape Business News reader,

We would like to inform you that Cape Business News will be taking a short break over the festive season.

Today will be the last Newsletter until 8 January 2018.

We would like to take this opportunity to thank you for your continued support and we look forward to providing you with the best news in 2018.

Have a wonderful holiday!

The CBN Team.

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