Turn your fleet into an advertising asset

Branded vehicles are seen by 3 000 potential customers every hour they are on the road. Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising, and truck advertising has been rated as the second most effective form of outdoor media (AMPS 2010). With statistics like these it is worthwhile considering using your fleet as an advertising platform.


Toyota forklifts lifts toiletries and cosmetics

Toyota Forklift, part of the EIE Group, handed over 15 machines with ancillary equipment to Le-Sel Research (Pty) Ltd in January 2017. Based in Midrand in South Africa, Le-Sel Research, the largest contract manufacturer of toiletries and cosmetics in Southern Africa and regarded by the industry as the leading contract manufacturer in Africa, is a first-time client for Toyota Forklift.


Junk status puts increased pressure on fleet operators

The recent announcement by S&P that it has lowered the long-term foreign currency credit rating from BBB- to BB+ and is cutting the local currency rating from BBB to BBB-, together with Moody’s statement that its sovereign credit rating of Baa2 is under review, will place fleet operators under serious pressure to contain costs.


Automatic trucks make increasing sense for fleet owners

In South Africa, two-pedal trucks accounted for approximately half of all truck sales nationally, according to figures from Lightstone, a marketing intelligence company. In other markets, such as Australia, sales of automatic trucks are also close to those of manual transmissions. The trend mirrors what is happening in multiple industries: the use of smarter technologies to reduce costs and drive business efficiency.


FlySafair goes global

  • FlySafair has finalised distribution agreements to make their tickets globally available.

Low-cost carrier FlySafair has just completed a set of negotiations to ensure global availability of their tickets. Customers and travel agents from around the world will now be able to book affordable flights on South Africa’s most on-time airline, and make payments in their local currency. These agreements will also make FlySafair booking available to local travel agents servicing corporate and leisure travellers in South Africa.

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