A company famed for its manufacture of traditional biscuits is using three MasoSine SPS200 pumps from Watson-Marlow Fluid Technology Group to help it produce up to 80 tons of granola a week. Importantly, the introduction of ingredients into the blending and mixing process is controlled precisely by counting the revolutions of the pump shaft, a shrewd strategy that has negated investment in a dedicated weighing assembly.
Watson-Marlow Fluid Technology Group (WMFTG) has acquired the MasoSine sinusoidal pump manufacturing and distribution business from PRIMIX Corporation in Japan, through its parent company Spirax-Sarco Engineering plc, for £2.8m.
This important acquisition will further strengthen the level of service and support available to WMFTG customers in the significant Japanese food and beverage and industrial process markets, creating strong opportunities for growth.
Jay Whalen, President of WMFTG,commented,“We recognise that the Japanese market has significant opportunities for growth for our market-leading products.The acquisition of this business from Primix strengthens Watson-Marlow's position in the hygienic pump market where we are able to offer applications expertise and provide ‘added-value’ to customers.”
This strategic move provides WMFTG a footprint in the Japanese market for the first time and, for a 3-year transition period, Watson-Marlow’s new company, Watson-Marlow Co. Ltd., will be co-branded Watson-Marlow PRIMIX, to emphasise continued goodwill and continuity to Its customers. The new company will be headquartered in Tokyo. PRIMIX CEO, Hisashi Fuirichi, is taking a directorship role in this new company to ensure the smooth transition and to provide continuity during the transitional 3- year period.
Watson-Marlow Fluid Technology Group provides unparalleled support to its global customers through representation in over 50 countries, including 28direct WMFTGsales and support offices. WMFTG has over one million positive displacement pumps installed worldwide.
Broadland Wineries has boosted its efficiency by replacing the company’s previous positive displacement pumps with MasoSine process pumps from Watson-Marlow Pumps Group. The outcome is that tanker offload times for juice have been cut by 50%, while the time for wine offloading has been cut by 25%.