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Delivering service is the CCID’s business

Cape Town at sunrise. Cape Town at sunrise.

The Cape Town Central City Improvement District (CCID) celebrated the end of its 13th year in operation at its AGM on Tuesday, 12 November 2013, at the Freeworld Design Centre in the Cape Town CBD.

It also celebrated the 13th year of having obtained clean audits from its auditors.

With the theme of this year’s AGM being “The Business of Delivering Service”, and addressing a full house made up of its stakeholders in the Central City (including ratepayers and representatives from its partners, the City of Cape Town, SAPS and the numerous NGOs with which it works,) Chairperson Rob Kane posed the question: “Exactly what business is the CCID in?”

“We’ve been doing what we do for so long now, and we’ve become so good at it, that sometimes we take it for granted that people understand what it is we do.”

Having become such an essential component of the fabric of the Central City, the CCID potentially ran the risk, said Kane “that it may no longer be as obvious either to local stakeholders or to visitors as to what value we add to this environment.”

Outlining the CCID’s Unique Selling Propositions, Kane noted that: “In the case of the CCID, these are the products we provide, and the level to which we deliver them, in value-added, top up services in addition to those provided by our primary partners at the City of Cape Town and SAPS.”

These services fell across four distinct departments, namely Safety & Security, Urban Management, Social Development and Communications & Marketing, and enabled the CCID to deploy a 600-strong task force across the CBD.

Describing the value per rand that each ratepayer received for the top up levies paid in terms of the CCID’s Special Areas Rating, Kane explained that 50c in each rand went towards Safety & Security, 21c was spent on Urban Management, 7c on Social Development, 8c on Communications and Marketing and 14c on administrative costs to run the CCID.

“Plus, for every R1 that the CCID tangibly spends in service delivery, our stakeholders receive as much as R5 in added value when one considers the ‘intangible’ – the hours the CCID staff spends in consultation and facilitation of cooperative relationships, problem solving, evaluation, and research and assessment of systems.”

Against its running budget of R38m for the year under review, Kane noted that the CCID provided top-up services in an area with “a total municipal value of R23bn, that generated R216m in rates over the year, all within the CCID boundaries of 1.6km².”

The CCID area included:

  • 1,400 property parcels and 8,500 property records
  • Over 5,000 residents spread across 2,900 residential units
  • Over 2,300 businesses and 140,000 employees
  • Over 7.7 million commuters who enter the Central City every month
  • Over 1,200 retailers and 380,000m² of retail space
  • Close to 784,920m² of rentable office space
  • Approximately 900 informal traders
  • Over 120,000m² of public squares and spaces
  • Over 48.5km of sidewalks;
  • And 15,500 students and 1,280 faculty & staff who attended 49 educational institutes during term time

Among the CCID’s major achievements during the year under review, Kane highlighted the following in particular:

  • Safety & Security saw a reduction in the numbers of A-grade crimes, including theft out of motor vehicles, chain snatching and ATM Fraud, and with an average response time of under five minutes, the CCID’s unit is still the No 1 respondent on in the scene for the City’s own Cyclops camera surveillance unit.
  • Urban management reported a substantial reduction in litter, waste and illegal dumping, and thanks to its efficient and ongoing cleaning of stormwater drains in the CBD, the area saw no flooding once again (for the 7th year in a row) as a result of blocked drains. This made the CBD one of the few areas in Cape Town to be spared this potentially disastrous annual winter occurrence during the heavy rainfall months.
  • Social Development reported considerable success with preventative measures when identifying adolescent day strollers and new children coming into the Central City, and likewise had considerable success in terms of referring mothers using children to beg, to family services falling under the Department of Social Development.
  • In terms of Communications & Marketing, the publication of the CCID’s first-ever annual investment guide, the State of the Cape Town Central City Report, proved a huge success with both its target market and the media, garnering over R2m in media value alone among the latter.

Special projects also saw the CCID deliver a number of “South African firsts”, among these: a LED streetlighting pilot project on Greenmarket Square in terms of the CCID’s undertaking to improve safety.  The CCID was also involved in the CBD’s first researched and consolidated, systemic roll out of 140 new motorcycle and 42 new disabled parking bays, as well as a comprehensive street names and numbering project which will enable locals and visitors alike to easily navigate their way across the CBD as it rolls out in full – both of these projects are being delivered in partnership with the City’s Roads Department.

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