The Cape Chamber of Commerce and Industry has created a new opportunity for innovative Western Cape firms to break into the market and align their businesses to the changing demands of the future.
It takes the form of a new exhibition based on the Chamber’s highly successful Design for Living exhibition, but this time the focus will be on the future and some of the astonishing possibilities that lie ahead.
Design for Future Living kicks off at the Century City Conference Centre on June 23 and the first show will run for just three days. Exhibition rates have been pitched as low as possible to make it affordable for small firms and start-ups, while Century City provides an ultra-modern and safe venue.
The thinking behind the new exhibition is that in this rapidly changing world it has become essential for all businesses to keep one eye on the future. The changes are driven largely by advances in technology which, in turn, makes new business models possible. Think Uber and think what some other, as yet unknown, “app” could do for you or, if you’re too slow, for your rivals in the business world.
A Design for Future Living expo is a perfect fit for the Design Capital of the World and a city recognised as the most innovative in Africa.
We’re hoping for some really good new technology but we don’t expect technology to dominate. The expo will also be about products for the home, office and workshop. Innovation occurs across a wide field from food products to clothes and from hobbies to dealing with heart-ache.
We want the Expo to promote innovative solutions to the real challenges of life and living in the 21st Century. Our plan is to make Design for Future Living a meeting place where innovators engage with their customers and where customers come to terms with the possibilities offered by the future.