The Business Development Manager of Rukou Beverages, a company based in Durbanville, Cape Town, Willem Hanekom says he is very excited and positive about the prospect of trading and exporting fruit juices to Uganda. Hanekom is one of the businesspeople who were on an Outward Selling Mission (OSM) organised by the Department of Trade and Industry (the DTI.)
The beverage company received financial support from the DTI through its Export Marketing and Investment Assistance Scheme (EMIA.)
The objective of the OSM was to increase trade and investment, and deepen bilateral relations between South Africa and Uganda. The mission also served as an ideal opportunity for South African companies to export value-added products and services to Uganda and identify investment opportunities in the country.
According to Hanekom, their main aim for the OSM was to find a distributor or agent in Uganda that will be able to cover most segments of the market.
“Our vision has always focused on providing a marketing driven conduit for supplying value-added beverage products globally. This has shown that we value the potential of emerging market especially Africa,” said Hanekom.
The business delegation participated in a business seminar, roundtable discussions, site visits and business-to-business meetings.
The DTI has already assisted hundreds of business through its EMIA scheme. The scheme develops export markets for South African products and services.