Britepak eyes braille technology

The AccuBraille machine quickly and accurately embosses braille characters onto packaging. The AccuBraille machine quickly and accurately embosses braille characters onto packaging.

FOUNDED in 1973, Johannesburg-based Britepak specialises in supplying clients with folding cartons, instruction leaflets, cut labels and general print – offering a professional prepress service, top-quality lithographic printing, and faultless finishing. Britepak have also been the recipient of numerous awards, the latest being a Diamond Award awarded by PMR.

Nick Swan, Sales Director at Britepak was proud to show off the company’s high-tech braille solution  – Britepak’s AccuBraille – to Cape Business News in a recent interview.

Taking just minutes to set, the AccuBraille machine quickly and accurately embosses braille characters onto packaging. The system quickly and efficiently adds embossed images, letters, or numbers onto folded and
glued products.

“In 2005, European Directive 2004/27/EC was promulgated, requiring all pharmaceutical packaging to display the name and strength of medicinal products in Braille format. As a long-time supplier to EU territories, Britepak’s management team had to identify the most efficient tooling to emboss Braille into cartons destined for
European customers.”

Following months of intensive research, Bobst Expert Fold 80 high-speed folder-gluer, complete with a five-line AccuBraille rotary embossing module, as the ideal solution; and this piece of equipment now occupies a considerable stretch of Britepak’s factory.

“The Expert Fold 80 with AccuBraille provides quick, accurate feed assisting registration and a high-speed solution. Overall, peace of mind for us and for our customers was the ultimate goal and I believe we’ve achieved it. We’re now on a campaign to promote the availability of AccuBraille to our customers and the industry at large,” John Latter, Managing Director at Britepak said.

According to Britepak, AccuBraille hasn’t completely replaced traditional Braille embossing methods; rather it has enhanced Britepak’s capabilities for current projects and future opportunities.

“The cut and crease technique has operated successfully for many years. However, in line with customer requirements, we’ve had to grow our production capacity. AccuBraille is the next natural step for us as it provides high-quality braille cell embossing and stable definition across the run without compromising speed. It has radically shortened carton supply time and allowed us to maintain top-quality European-standard braille embossing on even long production runs.”

Swan comments on the challenges the packaging and printing industry faces. “Challenges in the economic sector and within our market are out of our control, including the rand-to-dollar exchange. Everything has become much more competitive nowadays - customers are looking for creative ideas at competitive pricing, Britepak Accubrialle offer that solution.” 

Interview by Kristy Jooste

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