SHOWCASING the latest products from the packaging, food processing, plastics, printing, labelling and wine manufacturing industries, Propak Cape will enable visitors to see the best of what this innovative industry can produce.
With its successful track record over the past decade as a highly influential packaging and related industries exhibition, the show enjoys strong industry support and this year is on track to be the biggest in Cape Town yet with over 200 exhibitors participating.
Visitors to exhibitions have multiple shopping and learning objectives and research has confirmed that top reasons for visitors attending an exhibition include being able to see product demonstrations, to have hands-on interaction with products, to gain insights on industry trends and obtain updated knowledge.
Propak Cape 2014 will offer visitors just that: interactive product displays, daily live demonstrations, industry experts on stands and the additional attraction of industry workshops and conferences alongside the show offering valuable content and networking opportunities.
“An extremely successful regional event, the show combines all elements of packaging and its related industries, and provides a powerful marketing vehicle for the broad industry it represents,” says Gary Corin, Managing Director of Specialised Exhibitions Montgomery, organisers of the show.
“Visitors will benefit from seeing the many interactive displays, as well as the onsite demonstrations of machinery and equipment. They will also have the opportunity to interact with top industry experts and gain invaluable industry insights.”
“Propak Cape is further supported by a full programme of conferences running alongside the exhibition, focusing on topical issues that will be of benefit to those involved in these industry sectors.”
Plastics SA will be hosting a workshop at the show at which Kiril Dimitrov of Woolworths will be speaking on “Design for Recycling” and Dr Martin Engelmann, PlasticsEurope Advocacy Director, will be speaking on “Zero Plastics to landfill.” The Institute of Packaging of South Africa (IPSA) will be hosting its annual conference alongside Propak Cape. A free-to-attend seminar will also be running during the course of the show covering packaging, printing plastics and general economic trends.
“Bringing additional content to our shows is a way of adding value to the visitor experience,” says Corin.
The Student Gold Pack Awards will also be a feature at Propak Cape this year. This is a reward programme for students in packaging, design and food sciences who show an insight into the challenges of packaging and the interaction of the multiplicity of disciplines involved.
“The student national award finalists entries will be on display at Propak Cape,” says Corin, adding that as a company they are proud to be associated with this event again this year, as they have been in the past over many years.
The Western Cape is the perfect home for Propak Cape. As a major exporter of wine, fruit and other valuable commodities to international markets, the area is heavily reliant on the packaging and associated industries. It is essential that fresh produce is properly packaged to ensure its safe and undamaged arrival at its destination, but although the basic function of packaging is to preserve and protect the pack contents, packaging - particularly in the retail market - continues to be a fascinating marketing tool that is used to promote and sell products.
“Advertising agencies, packaging designers, brand and product managers are encouraged to visit Propak Cape 2014,” says Corin, “to see the latest in packaging technology, materials and processes.”
Visitors can expect to see new product launches as well as a wide range of the latest products, equipment, machinery and services from leading local and international manufacturers and suppliers.
Pyrotec, one of the exhibitors at Propak Cape, has announced that it will be launching new coding and labelling machines at the show. Each machine is unique in its own right as it delivers different features of printing, coding and labelling in various types of environments. Pyrotec’s offering includes on-pack product identification solutions including self-adhesive label systems, as well as coding and labelling equipment. All the machines on the Pyrotec stand will be demonstrating various types of labelling and coding technologies where customers can view the machines in action.
Propak Cape has the support of The Institute of Packaging in SA, Printing SA and Plastics SA. For greater reach into Africa and overseas, Propak Cape also enjoys the support of Chambers of Commerce and Trade Consuls throughout Africa.