Logos and Branding for 2010 - Sponsor Outdoor Advertising

Bua News reports that several sponsors, events and products linked to the 2010 FIFA World Cup™ through branding for 2010 are being actively identified as one of the focus areas in the week leading up to the Preliminary Draw which will see the official launch of the emblem for the FIFA Confederations Cup, set to take place in South Africa in 2009, just one year ahead of the 2010 World Cup.

Effective outdoor branding is an essential element for these sports events to ensure that sponsors get their money's worth. When a 2010 sponsor has spent that kind of money on gaining the sponsor rights, they now have to invest wisely to ensure that they get good bang for their buck. Choice of print media is essential to guarantee a quality finish, easy rigging, durability and large scale deployment. There is a choice of various substrates in varying levels of durability and functional use. Polyflag, Polytwirl, PVC, Shadenet, Shadecloth

As well as branding the products and events, Durban itself is branded bright orange with FIFA posters on streetlights leading incoming delegates and media from the international airport right into the heart of the city and towards the ICC. The airports are one of the most significant brand exposure opportunities for 2010 as all incoming international visitors will have to come through them and TV coverage of arrivals will be considerable.

As one of the nine host cities across the country for the 2009 Confederations Cup and the 2010 FIFA World Cup, Durban has its own branding and digital identity which features the official FIFA insignia. The opportunities for deploying branded media such as printed shadenet is going to be a sought after branding opportunity and the prime locations such as airport shadeports and branding positions on fencing along the roads leading to the stadiums are going to be sold out first.

The province of KwaZulu-Natal has also developed a logo and new branding to position itself as a world class tourism destination and thus make the most of the expected influx of tourists for the soccer events.

Addressing reporters at the Preliminary Draw's first media briefing on Thursday, Local Organising Committee Chief Executive Officer Danny Jordaan, reminded all present that hosting the 2010 FIFA World Cup would be used to positively brand South Africa and the continent, to the rest of the world.

Regarding branding in terms of retail and clothing, Edgars Consolidated Stores has been appointed the official operator for the 2010 FIFA World Cup stores in South Africa, FIFA announced on Wednesday. Sponsors have the opportunity to complement strategies using a combination of clothing and outdoor advertising.

Printed Shadenet Solutions has already manufactured thousands of metres of fence-height custom corporate colour and printed shadenet some of which is already being used by clever marketers in and around the stadia and construction sites around the country during the buildup to 2010.

According to Bua, Steve Ross, CEO of Edcon, said the company was proud to be associated with the "biggest sporting event in African history to date".

for brand exposure, printed shadenet, printed shadecloth, banners, temporary fence branding and advice on the most durable print media for outdoor advertising in the build-up to 2010 FIFA World Cup™ click the Contact buttons above,

Contact Details
Printed Shadenet Solutions - marketing@shadesolutions.co.za - 086 111 3033 - www.shadesolutions.co.za

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Date Created: 2009-06-03

Logos and Branding for 2010 - Sponsor Outdoor Advertising

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