Soccer 2010 ticket sales are vital in getting the country to start seeing some results in hard cash, flowing back in to the country. The money spent on 2010 soccer stadiums have drained the nations coffers. This world 2010 soccer tournament is unfortunately in a recession but South Africans should support it.
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Maseko voices Cabinet's concerns over Ticket Sales
Spokesperson for the South African Cabinet, Themba Maseko has voiced Cabinet's concern over the fact that local fans are not showing enough interest in purchasing tickets for the World Cup and the 2009 Confederations Cup which is also to be held in South Africa. Maseko said that the concern is that the stadiums will be filled with foreign fans and local fans will be forced to watch matches on TV. Maseko did not make any mention of the difficulty that even the most affluent South Africans with internet access have struggled to apply for tickets, let alone the discontent of the vast majority of football fanatics who for the most part have no internet access whatsoever.
When asked as to why he thought South Africans were not purchasing tickets, Maseko said that his opinion was that the Local Organizing Committee had probably not set enough money aside to market the events and that host cities weren't doing enough either. When asked about what solutions might have been discussed by the Cabinet, he said "We need campaigns basically; campaigns to market the tournaments to South Africans,". This appears to oversimplify the situation, as the most common complaint about purchasing tickets has been the difficulty in making heads and tails of the applications process. That and the price of course, as one must have the finances to be able to pay up-front for each ticket that they apply for on a lottery basis. Considering that this is a nation of supporters that only recently has become used to the idea of purchasing tickets one or two days before a match being asked to purchase tickets over a year prior to a match, more must be done to take the ticket application process to the people. Lets see how the Cabinet's marketing approach works out.
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