The City of Cape Town today took the first step in selling the naming rights of its new 2010 Green Point Soccer stadium. It has issued a proposal call to international and South African marketing specialists to find a naming sponsor or sponsors for the stadium.
The stadium will be a semi-final venue for the 2010 FIFA World Cup™and is described in the advertisement as “arguably the most scenic stadium site in the world”. The stadium is situated in the heart of Cape Town’s tourism hub, with Table Mountain as a backdrop and Robben Island, Table Bay and the Boland mountain ranges visible from the site.
The successful marketing, sponsorship, media or other specialist agency will be expected to find the best sponsorship offers from a sponsor or sponsors. The City will assess the offers in financial, value and branding terms and by way of a fair and transparent process.
The closing date for submissions is 26 February 2008.
Next month the City will issue a proposal call to find a long-term operator for the stadium after 2010. The two processes have been designed to run together. Depending on the response, the processes can run separately or they can be linked.
After the 2010 FIFA World Cup™ the stadium will host football and rugby matches, major events and music concerts. It will be set within a sport and recreation precinct (urban park) in Cape Town. The Stadium is next to Cape Town’s world famous Victoria and Alfred Waterfront.
The City hopes to finalise the appointment of the operator and the sale of the naming rights by June 2008, depending on how much time and effort negotiations will take. Stadium construction is on track for an official FIFA inspection by October 2009 and final completion by 15 December 2009.
ISSUED BY:
COMMUNICATION DEPARTMENT
CITY OF CAPE TOWN
TEL: 021 400 3719
MEDIA QUERIES:
PIETER CRONJÉ
CELL: 082 465 4965
