For those of you unfamiliar with Twitter as one of today's leading social media tools, read "Twitter Means Business: How micro-blogging can help or hurt you company" by Julio Ojeda-Zapata. This small, conversational book contains stacks of useful information, providing case studies of big business as well as concluding each case study with an important lesson learnt.
In his article below Dan Keller explains why micro-blogging has become such a powerful tool in modern business and why you should be using Twitter. Use the links provided for more business book reviews or general business news at CBN.
'Twitter Means Business: How micro-blogging can help or hurt you company' by Julio Ojeda-Zapata
article provided by Dan Keller
I just finished reading "Twitter Means Business: How micro-blogging can help or hurt you company" by Julio Ojeda-Zapata. As a huge Twitter fan and professional blogger I am constantly reading about how this tool could help business. I have read many titles on this subject but this is one of the best.
As the name suggests, this is all about how you can use Twitter to help your business. After reading this you will understand the how and the why you should be using this powerful medium. The book is written in a very easy to understand conversational tone. The book is small and compact but contains a ton of useful information.
The book is written with each company used as a case study of how they are using this platform successfully. Many companies are represented, including Starbucks and H&R Block. After the explanation of each company, the author concludes with an important lesson that the case study illustrates. It was very interesting to see how these companies are creatively using Twitter. For example some companies actually use it as their customer service backbone, while others use it for public relations and product marketing.
The most useful chapter to me was the one that covered the twitter related service websites that have been popping up. There were several sites that I never heard about that I will be using.
In closing, I recommend this book for anyone that is interested in the subject of social media. It is a very interesting quick read and you will surely learn something as well.
