Next Generation Corporate Citizenship
By: Bradley K. Googins, Philip H. Mirvis, and Steven A. Rochlin
288 pp.
Palgrave Macmillan 2007
Review by: Leslie Johnston
There is no doubt that corporate social responsibility is a contentious issue in today’s world. Some believe that the world’s biggest problems can be solved through business-driven solutions, while others are more skeptical and question whether corporate commitments to social responsibility are anything beyond a public relations tool. In Beyond Good Company, the authors—a social policy expert, an organizational psychologist, and a political scientist—show how a wide array of companies in diverse industries have integrated social responsibility with mainstream business practices, addressing such issues as global warming, water shortages, malnutrition, and unemployment, demonstrating that corporations can be a force for good in the world without sacrificing the bottom line.
Source: Business Book Reviews
