Business book trends for November 2008
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 Business Stripped Bare
>From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson’s Virgin Group has become one of the most successful and recognised brands in the world. In Business Stripped Bare, Branson shares the incredible truth about his most risky, brilliant and audacious deals. Combining invaluable advice with the remarkable inside stories of Richard’s greatest achievements, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business. 
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 Planet Google
Google has a dream: to manage the entire world’s information. They want access to every single bit of it they can - from news to financial and historical data; from the content of books, films and TV to a complete record of the Earth’s surface; and most controversially, the statistics of our personal lives - from what we have been reading via who we have been talking to to what we have been buying and from where. If information is power then Google is fast becoming one of the world’s most commanding forces.
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 The Second Bounce of the Ball
In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world’s leading private-equity investors, argues that the entrepreneur’s aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.
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 Marketing on a Beermat
Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. Beermat entrepreneur Chris West brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns and increasing consumer awareness and sales.
| | | | | Career Advice: | |
Looking for some good career advice? Below is a selection from our monthly career advice feature. |
 Think Like a Winner
Yehuda Shinar’s secret is simple. To be a winner you need to learn to think like one. Based on scientific research carried out over the last 18 years, Yehuda Shinar has devised a set of winning behaviour principles that can be adapted and applied to any sphere of life. Using practical advice, quizzes, tests and real-life case studies Yehuda shows you how to transform your thought patterns so that whoever you are and whatever you want to achieve, you’ll be one of life’s winners.
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 Life’s a Pitch
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... Life’s a Pitch is the ultimate how-to book.
| This month's selected career opportunities
- Project Implementation Director (R600,000-850,000 Per Annum Basic Salary)
- Financial Director / CA (Market Related CTC Incl Benefits)
- Product Marketing Manager (Market Related CTC Incl Benefits Neg)
Plus
You can also read the article Redundancy - A Guide For Employers ...
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Please feel free to send your comments at the usual address.
This is our last issue for 2008. We wish you peace, happiness and time to read over the Festive Season. See you in January 2009 ...
The Exclusive Books.Com Team |
Date Created: 2008-11-14 | Last Update : 2008-11-14 |
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