Cape Business News (CBN) has experienced exponential growth in page views, unique visitors and advertising impressions in 2007 by and to businesses in Cape Town, South Africa. Online advertising has grown three fold and advertisers are starting to see good results. This growth in online advertising for businesses in Cape Town South Africa is directly correlated to the growth in internet usage overseas. Here are some stats on internet usage which you will find are indicative of the trends experienced in advertising online for businesses in Cape Town South Africa
Here are some key findings from a recent European study:
• 169 million people are now online across 10 European markets
• Internet use stretches ahead of TV amongst youth audience
• Social networking sites now visited by 42% of internet users
• Uplift in online driven by rising use amongst silver surfers and digital women
• Internet users on average spending nearly 12 hours per week online and nearly a third (29%) spending upwards of 16 hours online
• Internet users access the internet 5.5 days per week
• 8 out of 10 Europeans connect to the internet via a broadband connection
To view the pan-European Mediascope Europe 2007 Executive Summary click here.
For further details of Mediascope Europe 2007 click here.
There is no doubt that this is an indication of what is to come for advertising online for businesses in Cape Town South Africa and that advertising online for businesses in Cape Town South Africa is still in its infancy.
Click the contact me button above if you are interested in receiving more information on CBN advertising.
Thank you
