King of The Road: Drive the Internet's Super Highway With Confidence!
Efficient use of the Internet cuts company costs and boosts sales and profits. So using the right web marketing techniques and approach to internet communication is not negotiable. Having a product and not telling the world about it is like winking at a girl in the dark – only you know what you’re doing! And today “telling the world” means effective Internet usage!
“The driving idea behind Internet training is to increase global competitiveness in South Africa,” says Leck, creator of the certification.
In New York, Leck was head architect on the General Electric viral online campaign that won a Silver Lion at Cannes for "Imagination at Work", attracting with 43 million impressions, the main reason for GE's $4 billion increase in brand equity. New York BBDO agency, Atmosphere CEO says "Leck's contribution to this field (Internet marketing) is an outstanding one, resonating as it does in the very highest pinnacles of the industry". Locally, Leck spearheaded creation of the Financial Mail National Empowerment database.
A three-day course will give you the navigational skills required for the Information Superhighway. You’ll walk away with a Business Driver’s License for the Internet Certification, and the skills to put your business on the world map and to maximise its potential.
There are screeds of information available on the Internet, both paid and for free. Not all of it is accurate and the people in your organisation need to know which are the trusted resources, especially if they’re collecting information your business relies on.
As anyone with an email address knows, the web can also be a sketchy, dangerous place. You need a streetwise guide to protect you, your organisation and your information. The Conversion Advanced Business Drivers License covers this essential part of any internet strategy.
The Internet is an invaluable educational tool too. The Conversion Learners and Business Drivers License for the Information Superhighway will give you the skills to educate yourself using the Internet.
“We’ll teach you how to educate yourself and connect to the global village using the internet and its social networking tools. You can attend the public courses nationwide. Conversion also conducts customised courses at your business premises according to your schedule”, says Conversion Online Business MD Nicholas Leck.
Leila Moonda of the BEE Institute clarifies the skills development benefits: “Companies that register black staff as delegates of the Internet Driver’s License will be able to claim the expense as part of their BEE Skills Development spend. Further, the training is assessment based; Conversion issues successful delegates with a certificate, so the training is not subjected to the 15% cap on uncertified training.”
Guest speakers are Clicks2Cusomers (Clients: Walmart, Kalahari, Kulula), Cytrus (ADT, Europcar, Protea Hotels) and ClickThinking (Johnson & Johnson, &Beyond;); world class training from seasoned professionals. Together we add long term value to your team from years of international experience.
To register for the course, which can be added to the company’s skills development tally, visit:
www.conversion.co.za or phone Tiffany Stehlik, PR Director on 082 825 6626. The course will run in Cape Town from the 26th-28th of October and Johannesburg 9th-11th of November.
Session data
Date Created: 2009-10-20 | Last Update : 2009-10-20 |
|
|
