These tips for Business Management from EasyPass on The Marketing Process are for entrepreneurs and corporate people eager to learn more about business. They are particularly useful for students enrolled in Unisa's MNB 101D and MNB 102E, amongst others.
The Marketing Process - Chapter 13
Some of the more important concepts you need to understand from this chapter/module are:
- the evolution of marketing
- the meaning of marketing
- the marketing process
- market research
- consumer behaviour
- and market segmentation, targeting and positioning
The focus here is on the consumer decision making process.
The Marketing manager is trying to influence the customer to purchase their product rather than the competitors. An understanding of how a consumer makes a decision before purchasing a product can help them to do this more effectively:
The consumer decision making process includes the following stages:
- Stage 1: the consumer realises that there’s a problem, for e.g. a student has a need for private transport
- Stage 2: the consumer gathers information
- Stage 3: the consumer evaluates various options to solve the problem
- Stage 4: the consumer chooses the best option for them
- stage 5: post-purchase evaluation, the consumer evaluates the product bought
To learn more about:
- the evolution of marketing
- the meaning of marketing
- the marketing process
- market research
- consumer behaviour
- and market segmentation, targeting and positioning
and other important concepts in Chapter 13 you will need to enrol at the appropriate Business Management course at Unisa and make sure you sign up to EasyPass now at www.easypass.co.za and test yourself on all the questions on Chapter 13 to make sure you understand all the key concepts. The courses such as MNB 101D and MNB 102E, amongst others are particularly good for keen learners.
“It’s Easy to Pass your exams with EasyPass” www.easypass.co.za
