* Brokers usually operate from the same “Pool of Buyers”. Buyers usually contact all the Brokers advertising businesses for sale. These buyers usually register with all the Business Brokerages, so engaging five different Brokers to market your business, does not mean that your business will be exposed to five times as many Buyers!
* To achieve the best price, BUYERS and not BROKERS must compete for your business.
Appointing an Exclusive Broker, all potential buyers for a business are obliged to negotiate through that Broker, who is then in a position to create a “platform of competition” between all interested Buyers. Conversely, if each of these buyers is introduced to the business by a different Broker, a situation develops where one Broker competes with another for the Seller’s business, instead of Buyers competing with one another on the price!
* Brokers are “answerable” to their Exclusive Mandate Sellers.
Businesses under Exclusive Mandate are given priority on the Broker’s list of businesses for sale. These businesses receive preferential treatment from the Brokerage.
* Brokerage conflicts can occur when a business is marketed without an Exclusive Mandate.
If one Brokerage brings a Buyer to see your business one morning and then another Brokerage arranges for the Buyer’s business partner to see the same business in the afternoon, both Brokerages may claim to be the effective cause of a sale. As a consequence, both Brokerages may feel that they are due the full brokerage commission!
* By dealing exclusively with Fair-Bro during the period of the Exclusive Mandate, you will avoid these competing claims for commission.Unique marketing opportunities – use the full weight of the marketing effort.
Fair-Bro offers marketing opportunities for your business that are unique and exclusive to us. We market businesses nationally through the Print Media and our Branch Network.
Fair-Bro maintains a Buyer’s database that can be accessed regionally and nationally, utilizing a unique Broker referral system - Buyers belong to Fair-Bro and not the individual Broker.
New business listings are featured on our website home page and all businesses on sole mandate to Fair-Bro, receive prime listing and advertising position.
