FusionDesign - celebrating a decade with an award winning website
FusionDesign, an integrated branding and design agency which offers marketing solutions and creative design across the board, recently won the January award from SA Web Awards for the best website overall. The agency launched their new website at the beginning of January to celebrate their tenth birthday and it has received unprecedented positive response and feedback to date.
“In the ten years since our inception, FusionDesign has grown and developed substantially and we realised that our online presence no longer represented the company's evolved state of new skills and diverse services,” explains Carmen Lerm, CEO of FusionDesign.
“We recognised that in order to be taken seriously as a unique agency that offers the full service spectrum to our clients, our old and outdated website needed to be changed to take advantage of the best practices of internet marketing of today. We needed to improve our online presence in a serious way!”
Lerm explains the process of researching and designing the new website: “Firstly we assessed the goals for our website - what we wanted it to achieve. We then looked at the personality types of our clients and the kind of clients we would like to appeal to and we reviewed how they look at a website, what are they looking for, what are their needs? Finally we asked if we deliver?”
“A website is the front runner to any business and ours needed to reflect the dynamics of the FusionDesign team - not an easy task as the concept of ‘dynamic' is a difficult one to capture. We needed the site to also be interactive and offer the personal human factor.”
The new FusionDesign website immediately confronts the visitor with what the agency is all about. It is clear, precise and speaks directly to their target market. “We have also put a full e-marketing strategy in place in the form of a blog, social media, linking strategies, pay-per-click and regular e-mail campaigns.”
According to Lerm, this, coupled with the new website, has led to a significant increase in traffic to the site and has already led to a higher conversion rate of visitors into clients and leads - a core focus of the new website.
“In its first month the new FusionDesign website has brought in over ten exciting prospects as well as two quality new clients. We have also received wonderful feedback from so many knowledgeable people - we are blown away with the results!”
“The key was to look different - unique - whilst still adhering to the bottom line - business! Our new site is a 3D, two-way communication and experience device, it pulls together the fun parts of design with the serious goal of growing the agency in a clear and interactive way.”
FusionDesign offers integrated marketing and creative design with strategic implementation assuring bottom line results. “We unearth the true value of our clients' brand through tools such as marketing, advertising (across all channels), graphic design, branding, web design, emarketing, competitor analysis, brand identity, communication, promotions, event management, search engine optimization and pay per click - amongst other things.”
“We are extremely pleased and proud of our new website and its astounding results - developed through the same integrated approach as we use for all our clients,” concludes Lerm.
Visit the website on www.fusiondesign.co.za
Date Created: 2010-02-18 | Last Update : 2011-05-10 |
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