Peregrine Farm Stall rebrands
 Established in the 1960's, Peregrine is the Western Cape's original farm stall and an iconic landmark on the N2 between Cape Town and Hermanus in the Elgin Valley. Whether it's the last stop before you reach home, a Sunday afternoon drive destination or your padkos stop at the start of your journey, Peregrine has kept up its proud tradition of quality homemade fresh farm produce and warm country hospitality.
 Taking advantage of the renewed interest in all things natural and organic, it was time to refresh Peregrine's corporate identity to attract new customers while at the same time further entrenching the brand amongst its loyal following of customers and suppliers. Having long been associated with FusionDesign, the brief to this design agency was simple: bring the handmade, wholesome tradition back into the corporate identity.
FusionDesign involved themselves in the strategic thinking, identity design, budgeting and implementation of the marketing plan. “During our initial research we found that the red tractor was Peregrine's signature trademark, and we brought this through strongly in the new logo design, along with the green apple that is synonymous with the Elgin Valley,” comments Carmen Lerm, CEO of FusionDesign. “One of the other critical success factors was the fact that local producers who sell their products at the farm stall were proud of their geography and achievements and as a result we developed the 'Handmade in the Elgin Valley' campaign to unite the ethos and commitment that these suppliers show. This logo is used as a co-branding in-store promotion campaign."
“FusionDesign showed tremendous commitment to the project. They understand where we're taking the Peregrine brand, our commitment to the business, our customers and the local producers, and they complement our thinking with the visual and creative experience we require,” comments Justin Burls of Peregrine. “We're very happy with the outcome and we've received great feedback from customers and suppliers alike.”
About FusionDesign
FusionDesign is a dynamic creative agency specialising in brand and corporate identity development. We're a black-empowered, South African-based company that provides services ranging from the design and development of corporate stationery and promotional material, logo and iconography design, advertising, conference and event design, website creation, corporate art and packaging right through to point of sale design. Through a passion for ‘designing brand excellence', we empower our clients' brands. For more information, please visit www.fusiondesign.co.za or contact Elaine Anderson or Carmen Lerm on 0861.321.777.
Date Created: 2008-03-26 | Last Update : 2008-04-17 |
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