FusionDesign was again called upon to design the identity for the TNS Customer Equity Company’s Conversion ModelTM conference held at the Mount Nelson Cape Town. The Conversion ModelTM is the World’s Leading Measure of Commitment and is a research model used across many countries in the world.
Hence it is an honor that the TNS Customer Equity Company has come to view FusionDesign as an extension of its own business due to the amount of work and absolute attention to detail that is involved in the creation and implementation of each annual conference.
This year’s theme, XLR8, had to top and build on 2007’s theme Ignite. Ignite was aimed at integrating and rejuvenating TNS Customer Equity Company’s core business and large international sales force. XLR8 also had to show how the Conversion ModelTM added value for users as well as clients.
Nadia Lerm, designer of the XLR8 logo commented as follows, ‘I wanted to keep the logo similar to the TNS identity in terms of colour but at the same time create something exceptional - hence XLR8. The molecular structure shows the interconnection between individuals - from the employees to the clients; it also reflects TNS Customer Equity Company’s successful completion of the goals set by Ignite. The overall look and feel of the logo and concept is very chic and modern’. This look extends to the choice of packaging, folders and products for the conference.
The Conversion ModelTM conference runs from the 25 to the 28 of March 2008. The FusionDesign team is looking forward to the response of TNS Customer Equity Company and conference guests. At the end of the day, the input of a successful brand is what drives the FusionDesign Team.
About FusionDesign
FusionDesign is a dynamic creative agency specialising in brand and corporate identity development. We're a black-empowered, South African-based company that provides services ranging from the design and development of corporate stationery and promotional material, logo and iconography design, advertising, conference and event design, website creation, corporate art and packaging right through to point of sale design. Through a passion for ‘designing brand excellence', we empower our clients' brands. For more information, please visit www.fusiondesign.co.za or contact Elaine Anderson or Carmen Lerm on 0861.321.777.
