Setting the scene for the hottest event this summer
The official media launch of the 2009 Sansui Summer Cup was held at the Turffontein racecourse on Tuesday 13th October, setting the scene for Joburg’s premium horseracing event.
The event provided the media with all the exciting details around the new title sponsorship of the Summer Cup concluded by MEGAPRO Marketing and provided a chance for journalists to conduct one on one interviews with the key role players involved in the deal between Phumelela Gold and the JD Group, the commercial distributor agent for Sansui in South Africa.
Speakers David Sussman, (Chairman, JD Group), David Attenborough (CEO, Phumelela Gold) and George Rauntenbach (Executive Chairman, Primedia Sport) expressed their enthusiasm about the new partnership and highlighted the value of bringing Sansui, a global leader in consumer electronics, on board as the primary sponsor of the Sansui Summer Cup.
The performing artist DJ Jazzy and his dancers bought the event alive to the tunes of the ‘Hot Hot Hot’ Sansui Summer Cup anthem and gave everyone a taste of what to expect at this years event. In activities designed to foster maximum engagement, the Press were given vouchers to bet on the races that were held on the same day as the launch and were also awarded the opportunity to take part in a ‘stake your claim’ competition. Clyde Basel from Phumelela awarded Sansui prizes to all those lucky members of the media who had staked their claim correctly at the beginning of the event.
Move over Durban and Cape Town, the hottest horseracing event of the year, the Sansui Summer Cup, will take place in Johannesburg on the 28th November 2009. Please see www.summercup.co.za for more details.
Date Created: 2009-12-04 |
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