MEGAPRO has launched an innovative new advertising concept aimed at reaching the exclusive golf market. Golf X is a GPS/Internet based Golf Course Management System that has been used around the world since 1995. Golf X provides the golfer with the most advanced technology and the best playing experience possible while allowing brands the opportunity to reach top decision-makers in a relaxed environment. The sport has shown consistent growth in South Africa and attracts an affluent, up-market audience. While the total number of participants has grown on average by 3.6% year on year, the total number of Black participants has grown on average by 8.8%. According to BMI Sport Info. there are currently over 500,000 golf participants in the country. Generally falling into LSM 8-10, this segment represents significant net worth.
MEGAPRO has launched Golf X at top golf clubs and resorts around the country. This interactive system comprises a 26cm colour cart mount with a large high-resolution colour LCD screen. The mount is positioned ergonomically at eye-level and the full course graphic technology allows for clear and easy viewing, even in direct sunlight.
The intuitive interface provides a unique array of new services for golfers on the course. These include a full course map and layout, information about shots played and distance to the green, food and beverage menus linked to the halfway house and an online scoring system.
This exciting platform provides advertisers and sponsors with a unique opportunity to communicate with members and their guests. Dynamic advertising can be developed quickly and easily, and implemented in a wide variety of sizes and formats. Advertisers have precise control over when, where, and how often their messages are viewed, providing excellent value for money.
Golf X is ideally placed to reach this highly desirable target market and communicate with them on a one-to-one basis.
To take advantage of this innovative new advertising system please contact Mike Franck, tel. 021 671-5410 or mikefranck@mweb.co.za
