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Rainbow specialises in the innovation and production of experiential marketing campaigns, producing vivid, tangible brand experiences which astonish and captivate consumers. Our unique selling proposition is a hands-on, experienced approach, which accelerates the key communication, unleashes ideas and delivers traction on strategy in a distinctive and extraordinary manner – we manage to constantly pull ‘Rabbits out of Hats’ for clients with our quintessential Rainbow zest and wackiness. We are an enthusiastic team of people who mean business, constantly tapping into local and global trends, but not without a keen sense of humour, which is evident the moment you walk through our doors. At Rainbow, our project strategy is both analytical and creative with a strong emphasis on practical implementation. Tactile and sensory concepts are used when we focus on communicating to our particular clients’ internal or external target markets. These efforts are not necessarily stand-alone activities, very often we function as an expert partner working in collaboration with advertising and public relations agencies. Our company ethic is that of social responsibility and, as far as possible, outsourcing from community based projects and NGO’s the purchasing and manufacture of products and contracting of skilled and unskilled labour. The Rainbow head office is located in Cape Town, with two regional offices in Johannesburg and Durban and a full time national network which provides infrastructure and expertise - implementing in nine provinces including outlying areas, simultaneously. As a company our management uses creative recombination effectively to evolve and redeploy, giving rise to opportunities for growth and training amongst our employees – helping them find ‘their place in the Sun” and developing a corporate culture which strives for professionalism, passion and fairness and … To be the best that we can be .. Each new day at Rainbow Experiential Marketing brings about new beginnings with our clients … laughter we might not have heard, tears to commiserate, learning’s to share and occasions to celebrate … collectively creating good energy and breathing life into brands … |