The culmination of an eagerly anticipated and well-organized event can tend to be a time when relaxation and enjoyment overwhelms the busniess mind. This can cause one of the most important reasons for arranging the occasion to be forgotten, that element being the assesment of the impact of the event on those took part in it. It is essential to get feedback from the participants, as well as having a list of criteria that the event was intended to fulfil and seeing how many of the boxes can be ticked in order to ensure that your next one is even more successful.
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Evaluating Your Event
· Did the event fulfill the goals and objectives set forth?
· What worked? What didn’t? What would you do differently? The same?
· Did the event run smoothly and on schedule?
· Which vendors/stakeholders should be hired/recruited again?
· Were any items missing from the checklist that should be included in future events?
· Did you generate favorable publicity for the event?
· How was attendance? Were the attendance goals achieved?
· Did you receive positive feedback from those who attended? Did you use formal (written, documented forms or one on one surveys) or informal (chatting in the restrooms, lines, seminars, etc.) methods of evaluation?
· What could you do differently, better to reach your goals? To involve more people? To spread the word about the event?
· Was the event worth doing? What were some of the benefits? Would you do it again?
Encourage alternative forms of feedback from those unable to attend, such as via e-mail, website and fax back forms. Once you have received feedback from the group, have the notes transcribed for distribution to all the stakeholders (clients). Be sure to include this in the event portfolio for future reference. Proper evaluating of the event will lead to even greater success in the future. In fact, it is important to evaluate all aspects of business from time to time. Otherwise, how and when would you know what needs to be improved? One final thought; make sure you get feedback from attendees. And here’s a key question to ask, especially if it is an event that is open to the public: How did you hear about this event?
© 2005 - Heidi Richards
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-k+) – an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com.
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