Marketing is a competitive practice, and if your company takes it seriously then it is vital that you keep in touch with what your peers are doing, and try to match and exceed their efforts. This applies especially to the conducting of corporate events, and in terms of these one area of significant competition is the handing out of promotional products. Whether in the form of an enticing invitation, or hand-outs at the event itself, your promotional product or lack thereof could set you apart from your competition...
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Multi-purpose marketing: The 2-in-1 promotional product
Recently, in both the entertainment and promotional products industries, companies and individuals have started using promotional products to function in more than one way—thus getting more for your money.
Event and party planners use this practice to not only stand out with an original idea and approach, but to also make their budget dollars go further. Follow this lead and not only save some money in your budget, but also, join the ranks of the likes of Sean "P.Diddy" Combs as a noted innovator when it comes to party throwing.
While advertising and event promotions can get the word out about you and your event, promotional products offer an avenue for more freedom and creativity. In order to do this, choose a promotional product that can serve more than one purpose at your event. If you are, for example, planning a wine tasting event, use a promotional product that can serve as your invitation as well as a nice gift for your attendees. On the wine glass, engrave your name, event and time and place. This gives both the company and event as sense of class and sophistication. It shows that your company can use inventive and creative ways to reach the audiences. This gets your guests excited and curious about the event so they absolutely can’t miss it.
Also, by using a promotional product as an invitation, your company and product get more use and have a longer self life. It remains visible for weeks before and after the party. And, what’s more if you choose a reusable product like a wine glass, every time the guest reuse the product they remember you and that specific event. Promotional products that serve as invitations have a timeless appeal that will generate constant branding and recognition of your company. A promotional product can build product and brand loyalty especially when connected to a memorable event. Your clients and guest will want more of you when they realize the extent to which you would go to please them.
Furthermore, when you use a promotional product for more than one purpose at an event, you can save some event budget dollars. Many components play an important role in creating a successful event. You must include the invitation, printed materials like posters, napkins and coasters and awards and plaques, and the ever important gift bag. In order to save money without cutting corners consider combing the function of the promotional products. Instead of just serving as the invitation to your event, choose a product that works as both the gift and the invite. This saves you some stress and thanks the guests for coming before the event even starts.
At P. Diddy’s 29th birthday party, he used a promotional product as an invitation and gift for his guests. They received a leather-bound photo album filled with pictures for his previous parties. So, for your next event consider pulling a "Diddy" and combine the purpose of your promotional product. Get creative and practical at the same time to stand out and make an impressive impression for your brand on your entire audience.
By Linda Hansen
Published: 4/1/2007
Available at: http://www.buzzle.com/articles/multi-purpose-marketing-2-in-1-promotional-product.html
Make sure to take the time to think about the role that promotional products could play at your next corporate event. Think of the possible options for products that might relate to your own business and make the effort to impress your guests with a memorable promotional product for your attendees.
