Experiential marketing can be explained as an honest, trusting relationship between client and company. But what exactly does this mean?In his article below, Justin P provides us with 4 informal scenarios which illustrate experiential marketing's...
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Date Posted: 2009-08-17
There are many people who would far rather attend a charity fund-raising event than attend another corporate networking event. This is because many people are very interested in giving back of their successes, but can seldom find the time to choose a...
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Date Posted: 2009-04-24
A corporate event is a very difficult task to put together, whether for a small, medium or large company, there are many things that can go very wrong very quickly. As such, it is incredibly important to have a plan of action before even taking the f...
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Date Posted: 2009-04-23
No matter how much preparation has gone into putting together your corporate event, it is very likely that the few nights before the event will see you struggling to get to sleep as you start to think of the number of things that have a chance o...
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Date Posted: 2009-04-17
Marketing is a competitive practice, and if your company takes it seriously then it is vital that you keep in touch with what your peers are doing, and try to match and exceed their efforts. This applies especially to the conducting of corporate even...
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Date Posted: 2009-04-15
The concept of experiential marketing is one that is relatively new to the field of marketing when considering for how long companies have been advertising and marketing themselves. In a nutshell, experiential marketing involves creating a meaningful...
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Date Posted: 2009-04-09
Catering comes in many shapes and sizes, and the industry of catering is not one-size-fits-all. Some caterers specialize in weddings, others in lunches, some in sandwiches, while others manage entire events. Some cater to small crowds with finger foo...
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Date Posted: 2009-04-08
When you are trying to market your business, product or service through the avenue of events, and you plan on hosting more than one such event, there are some things that you should think about in terms of ensuring that you make the most out of the c...
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Date Posted: 2009-04-07
If you're serious about putting together an event that is impressive, cohesive and functional, then you should take the role of the 'MC' very seriously. A master of ceremonies is crucial for informing the guests of the progression of even...
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Date Posted: 2009-04-06
In 2008 Rainbow Experiential Marketing entertained distinguished guests at a lavish event for the WHEAT Trust's 10th anniversary. WHEAT is an organization that assists grassroots women and organizations that are in the business of uplifting women...
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Date Posted: 2009-04-03
Time is always working against us in the world of business, and the pressures that are exerted on us in the workplace are increasing every year, month and day. This climate of stress and pressure mean that we need to have moments of release, and host...
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Date Posted: 2009-04-02
The power of a marketing event is not something that can be statistically quantified, as a successful marketing event should effect attendees on many experiential levels. Meaning that making sales of your product or service is not the primary functio...
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Date Posted: 2009-04-01
Allocating a budget for marketing can be a very dubious and frustrating process for a business owner, especially as money becomes tighter in this turbulent economic client. The question that causes the doubt is inevitably, 'how much money am I ma...
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Date Posted: 2009-03-31
Hosting a marketing event can be a nerve racking experience, especially if you have a product or a company that is little known, as you are unsure of whether your invited guests will show up! The best way to ensure that your invitees do arrive at you...
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Date Posted: 2009-03-27
Corporate events each have their own unique set of goals, participants and outcomes. They come in various levels of memorability for any number of reasons, mostly from inadequate planning, preparation or the absence of professional event organizers. ...
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Date Posted: 2009-03-25
As the world of business grows and evolves alongside technological advancement, new possibilities and new trends make themselves apparent. The proliferation of affordable telecommunication is probably responsible for the explosive growth of the pract...
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Date Posted: 2009-03-23
A staff team inevitably consists of a variety of individuals, even if they are all doing very similar jobs, personalities are ranged. This variety is one of the elements that can make putting an team building event a very challenging undertaking. Att...
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Date Posted: 2009-03-19
The first decade of the 21st Century has been one in which a rapidly growing number of city-dwellers have begun watching what they eat and drink extremely closely. It has also inherited the range of diet crazes that rose to popularity in the precedin...
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Date Posted: 2009-03-17
If you choose the right team to cater your event it is bound to live longer in the minds of the guests that attend it long after the details of the subject matter that was discussed has faded. This is just one of a list of good reasons to be ver...
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Date Posted: 2009-03-16
Before arranging a corporate event, it is of crucial importance to be very clear on what the intended outcomes of said event are, and of course how much of the marketing budget will be set aside for the execution of the event. The intended outcomes m...
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Date Posted: 2009-03-13
Whatever the purpose of your corporate event, be it anything from team building to a launch party, it is a time when employees who for the most part will only interact in the office space to socialize in a different context. Even if the things being ...
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Date Posted: 2009-03-12
Once the dust has settled after an enjoyable corporate or private function, if you have been involved in putting it together, you won't feel too great about the prospect of packing up everything that was brought to the venue, let alone cleaning u...
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Date Posted: 2009-03-11
The culmination of an eagerly anticipated and well-organized event can tend to be a time when relaxation and enjoyment overwhelms the busniess mind. This can cause one of the most important reasons for arranging the occasion to be forgotten, tha...
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Date Posted: 2009-03-10
In the world of business, every event or gathering should be looked at from the perspective of who one can meet there, and how meeting that person might further communal business interests. This is of course known as networking, and the high val...
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Date Posted: 2009-03-09
Anyone who has tried their hand at planning an event for an entire office, business or other gathering of people will know that there is a fair deal of frustration involved in it. Perhaps most frustrating is being at the event itself and overhearing ...
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Date Posted: 2009-03-06
A poorly organized conference can make for one of the dreariest events that any of the participants may have been to in some time. Often subject matter at conferences can be quite dry and as such the timing and diversity of the event as a whole ...
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Date Posted: 2009-03-04
Rainbow specialises in the innovation and production of experiential marketing campaigns, producing vivid, tangible brand experiences which astonish and captivate consumers. Our unique selling proposition is a hands-on, experienced approach, which...
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Date Posted: 2006-08-25
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