Businesses have not realised the urgency of taking part in branding opportunities linked to the Fifa 2010 World Cup according to a recent article in The Times. Lebo Biko, managing director of the local arm of marketing consultancy BBDO Consulting, said there are many promising opportunities for non-sponsors to showcase their brand to the world, but time is of the essence.
There are so many opportunities for marketing and sponsor branding for the World Cup 2010. The airports are covered in shadeports which can be printed and branded with sponsor logos and messages, kilometres of fencing and construction sites can be branded using printed shadenet which can economically be produced in the sponsor's colours and branded with their logo.
Printed Shadenet Solutions manufactures and produces shadenet to 1.8m fence height in the colour of the sponsor, it has eyelets top and bottom for easy rigging and comes in 50m rolls.
Large format sponsor logos can be printed every 5m for maximum outdoor advertising exposure at and around the 2010 stadiums and venues. Partnerships with companies like Mobilitrix who do mobile advertising can be entered into to generate enquiries and interest through competitions and giveaways combining printed shadenet media and mobile.
Corporate entertainment areas can be cordonned off using printed shadenet.
According to The Times, two million international tourists are expected between 2007 and 2015, R11.7-billion investment on transport infrastructure, R25-million in sports development and R212-million in school and community sport.
For more information on how printed shadenet can benefit your campaign, click the Contact Us buttons above or call Sandi on 082 331 5379
