Tips for Sports Event Sponsor Branding - Shadenet and Shadecloth

Top 10 Sports Event Sponsor Branding Tips

1. What conditions will your Sports Event Sponsor Branding be used in and for what duration?
If it's a one day event (and it does not have to weather Cape Town!) then use of less durable fabrics such as polyflag and polytwill will suffice and is a cheap short term option. For longer events in possibly extreme weather conditions then a more durable fabric such as PVC or shadecloth or shadenet is more suitable, and will ensure that your branding stays up and looks good for the duration of the event. It can also be used for your next or other outdoor and sports events . PVC is not wind resistant, so large areas will get damaged in the wind - shadenet is designed for long term extreme weather conditions. PVC is also heavy and not easy to transport and rig.

2. Size does count!
And length is often better than height :) At sports events there is usually ample advertising space and advertisers and sports event planners need to find ways to get good coverage economically. Sticking up a few advertising banners will look tacky and ineffective. Also, if your banner is too small it won't be easy to read. If its too tall, it will need a structutre to support it and it could become a danger in extreme weather conditions. Shadenet and shadecloth fence-wrap can have a double use - it can be used to cordon off areas under construction or restricted areas, or to direct traffic along designated pathways, and simultaneously carry branding over wide areas for maximum exposure at minimum cost.

3. What shape does your banner Sports Event Sponsorship Branding and Advertising need to be?
The shape will depend on where your outdoor advertising and sports event banner is going. Long and thin banners work well because words are normally longer than taller - so for hanging banners on the side of buildings, on scaffolding and along fencing, using continuous banner with continuous repeat sponsor branding is very effective. It also allows you to print to the maximum width of the fabric and make use of the length ie it can be as long as you want. This shape rolls up and is easy to transport and rig.

4. Visibility and viewing time
Can the message in your Sports Event Sponsor Branding be easily read? Where will it be displayed? Consider the position and surroundings. Your branding must contrast with or dominate the background. Use ample spacing between words and lines. Keep the message and design simple. Your outdoor advertising sponsor message needs to be concise and communicated in a very short time. An effective message can be communicated in ten seconds or less.

5. Font Size and copy
Can the message be easily read from a distance? Often Sports Event Sponsor Branding is viewed in brief TV moments and should be in clear, large fonts that can be read from a distance of at least 300m. Leave spaces between the letters to avoid a crowded appearance. Less is more! By using fewer words and keeping the outdoor advertising message simple, the copy will be retained and more easily understood by the viewers.

6. Colors and Contrast
Does the Sports Event Sponsor Branding stand out from the surroundings? Does the copy stand out from the background? Are you using simple contrasting colors? Using contrasting elements can make your message stand out. Whilst you may be tempted to make use of all the colours available to get even better value for money, your banner will be easier to read if you keep the colours simple. The most effective branding has less colours and most corporates are going with one colour branding to stand out from the crowd.

7. Single-Message Focus
Pinpoint your message and focus the advertisement on getting it to the reader. Do not try to force multiple messages on your Sports Event Sponsor Branding as that may create confusion. Three simple words, a website address or sometimes simply the sponsor logo are most effective.

8. What about the design of your Sports Event Branding and Advertising?
It is important to use outdoor branding design principles when configuring the layout of your Sports Event Branding and Advertising. If your target market is viewing it from a distance it is imperative to make it as large as possible to ensure good legibility. If it is dispersed like along a golf course during a tournament, make sure it is step-and-repeated over long runs to max width to give you the best chance of exposure. If sponsor logos are instantly recognisable then leave out the wording and use the company logo or icon to its maximum size on the substrate.

9. Call to Action
Is your outdoor advertising banner meant to carry a specific message with a call to action or is it for brand awareness. Is the call to action clearly found in the Sports Event Sponsor Branding to make them want to respond?

10. How will your Sports Event Sponsor Branding be rigged?
Often overlooked, is how the Sports Event Sponsor Branding will be attached. The old school choice is to use brass eyelets so that rope or elastic cord can be used for fixing - but brass eyelets often come out during even the most basic use and weather conditions. Shadecloth can be manufactured with selfeyelets and it is easily attached to temporary event fencing, droppers or scaffolding with cable ties by the most inexperienced of riggers.

South Africa is experiencing events on a large scale including IPL, Super 14 Rugby, J&B Met, A1 GP World Cup of Motorsport, Cape Argus Pick n Pay Cycle, Tour, ODI games, Comrades, Vodacom Durban July, Springboks British Lions Tour, Pick ‘n Pay 94.7 Cycle Race, the Knysna Oyster Festival and a number of other sports events throughout South Africa and the prize of all prizes, 2010 FIFA Soccer World Cup

Printed Shadenet Solutions has years of hard earned experience in Sports Event Sponsor Branding using shadenet and shadecloth.

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Date Created: 2009-06-08 | Last Update : 2009-06-15

Tips for Sports Event Sponsor Branding - Shadenet and Shadecloth

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