Printed Shadenet and Shade cloth branding solutions for out door sports events reports that according to www.allafrica.com, MTN in a bid to reinforce the stature of the MTN brand as truly international, the telecommunications giant has expanded the frontiers of its sports event marketing strategy to enrich the lives of its customers by making history as the first brand of African origin to sponsor a FIFA World Cup sports event, the very first sports event to be played on the African soil.
MTN Nigeria in July formally kicked off the 2010 World Cup count-down for their sports event branding campaign with a 'Big Bang' launch as a marketing and sports event sponsor branding for the 2010 World Cup.
Outdoor branding through use of printed shadenet and branded shade cloth is increasingly being used for soccer events in Africa - it can be made to a specific colour and height and can be printed with the corporate sports event sponsor logo and is extremely effective when erected around the stadium, at corporate hospitality tents, highways to the stadiums and to cover up existing branding on stadia.
According to the Chief Marketing Officer of MTN Nigeria, Mr. Bola Akingbade, MTN as sports event sponsor marketing is determined to enrich the lives of its customers by connecting them with their passion for international football sports event experience in ways unique to the MTN brand. Akingbade said that the 2010 World Cup sports event is an experience we can no longer wait for; and one that should strengthen our competitive position and leave a legacy of quality sponsorship as we demonstrate to the world that the African continent is ready and capable of hosting and sponsoring sports events of this magnitude.
Sports event sponsors consistently need to get their brands seen amongst the proliferation of branding at an event and what better way of doing it than to erect hundreds of metres of branded fencewrap to fencing at and around the sports event for maximum outdoor advertising exposure.
Akingbade emphasised that from the previous sponsorship testimonies particularly the recent 26th African Cup of Nations held in Ghana, MTN's involvement in football is more than just sports event sponsorship marketing.
FIFA Partners
FIFA World Cup™ Sponsors
National Supporters
MTN's commitment to football sponsorship and marketing in Africa has been absolute going by its exemplary partnership with the Confederation of African Football over the years. Commending this relationship, Akingbade posited that: "In sponsoring the MTN Champions' League sports event and the MTN African Cup of Nations sports event sponsorship, MTN chose to associate with and sponsor African football at a time when the game on the African continent had few backers.
Click the contact buttons above for more information. to see how Printed Shadenet Solutions provides sponsors for the 2010 World Cup and other outdoor sports events with an ideal outdoor branding solution using custom manufactured shade cloth and shade net to the corporate pantone colour of their choice and manufactured to the height of their choice and can print the sponsor logo on it for effective sports event branding on temporary event fencing and sports event scaffolding to maximum effect.
