There are significant opportunities for Brand Sponsors to generate excellent brand awareness and own product consumption through on-the-ground marketing at strategic positions in the host cities using branded shadenet and branded shadenet structures at the 2010 FIFA World Cup Soccer Fan Parks. Printed Shadenet Solutions has a number of branded shadenet products perfect for this application
1. Airport branding
There is a huge advertising opportunity for Brand Sponsors brand exposure at the host city airports around the country (Cape Town International, Oliver Tambo, La Mercy, Mangaung/Bloemfontein, Nelson Mandela Bay/Port Elizabeth, Nelspruit, Polokwane and Rustenburg) which is a large scale, strategic opportunity and legitimate activity for non-participating advertisers who want to capitalise on the influx of millions of influential international potential customers.
All incoming international visitors to the 2010 FIFA World Cup Soccer will have to come through them and TV coverage of arrivals will be considerable. Printed Shadenet Solutions with our world leading ink formula for printing on shadenet can help facilitate discussions with key airport advertising persons for advertising at airports countrywide.
2. Highway fence branding
All arriving fans will have to travel along main highways to arrive at their accommodation and the stadia which presents a significant opportunity for Brand Sponsors to deploy branded printed shadenet media on fencing. The length of fencing allows significant wording to be displayed to entrench new thinking or for a call to action.
3. Construction site branding
All buildings under construction during 2010 will have to be suitably covered and this presents an opportunity for advertisers to rent advertising space at a low cost. Scaffolding and fences can be covered and branded.
4. Walkway fence branding
Printed Shadenet Solutions has already manufactured thousands of metres of fence-height custom corporate colour and printed shadenet some of which is already being used by clever marketers in and around the stadia and construction sites around the country during the buildup to 2010. Brand Sponsors brands can be displayed along walkways on the way to, but outside the restricted areas.
5. Fanpark structure branding
Fanpark structure printed panels can be designed and manufactured similar to Euro 2008 as per the following photos
6. Branding for generic use
Additional branding opportunities may arise as the picture becomes more clear the closer we get to 2010, so generic Brand Sponsors branding can be made up in 50m rolls for deployment as and when needed for 2010 and thereafter. Printed Shadenet Solutions can manufacture fenceheight (for eg 1.8m) printed shadenet in the Brand Sponsors brand colour, and supply in 50m rolls printed and unprinted for generic use. The shadenet has sewn eyelets top and bottom for easy erection on fencing, temporary event fencing, scaffolding or other purpose-made structures.
Pre-2010 teaser campaigns
South Africa is experiencing a feast of high profile sports events for some of which Brand Sponsors already has advertising rights. These could be effectively used to conduct a teaser campaign to combat 2010 competitive sponsor efforts during the buildup period. The above advertising and branding options and initiatives could be effectively implemented, doubling as a trial run for 2010
Ideal print media
Printed Shadenet Solutions has advised on and deployed a variety of outdoor print media with varying levels of success. Choice of media is essential to guarantee a quality finish, easy rigging, durability and large scale deployment. Printed Shadenet Solutions can advise on various substrates in varying levels of durability dependent on functionality, use, duration and weather conditions.
2010 Sponsors can benefit considerably from Brand Marketing and Fanzone exposure. At the 2010 World Cup soccer branding and the 2010 fan parks are becoming ripe for sponsor branding. This can be backed up by 2010 World Cup Soccer airport advertising and branding. Contact Printed Shadenet Solutions for 2010 World Cup soccer branding on shade cloth or other substrates. Author R.Philip
