It is an essential part of an event branding strategy these days for event sponsor branding to stand out from other event branding and event sponsorship branding and key to this is the effective use of event branding products, particularly when it comes to sporting event sponsorship branding.
This has become a real challenge for advertising agencies and brand activation agencies who specialise in sports event sponsor branding. There are so many types of event branding products such as feather banners, PVC banners, flags, sign boards, inflatable branding, shade cloth banners and so on. The challenge is be seen amongst all the visual "noise".
Clever use of step-and-repeat branding and effective and economical continuous fence branding is a great way to get all round coverage outside the event and good TV coverage around the event or stadium - perimeter fence event sponsorship branding gives sporting event sponsors many shots at being seen by panning TV cameras. This is easily done with step-and-repeat continuous perimeter fence branding with purpose manufactured shadenet to your own corporate colour and printed every few metres with your logo.
Another useful trick is to cover large areas with the corporate colour or background to the event sponsor branding, which saves money because with printed shadenet, the background does not have to be printed, but gives immediate recognition of the sponsor brand in the eyes of the consumer, but without the cost. The custom colour shadenet also serves as a speedfence or functional barrier for event entertainment areas, event pubs, hospitality tents or simply coverage of ugly temporary event fencing.
No event branding strategy for event sponsor branding is complete without comprehensive coverage. Event sponsorship branding and sporting event sponsorship branding relies on a careful choice of event branding products which will give the event sponsor extensive and guaranteed coverage at any outdoor sports event. This can be done using printed shade cloth and shadenet. Article by R. Philip
