The branding of fanparks, branding of public and sponsor entertainment areas for the 2010 World Cup Soccer is a great opportunity for sponsors to get their name out there with spectators and on TV.
Some of the branding for Germany was very well done with simple and effective colour logos which can be done on shadenet or shade cloth using temporary event fencing, purpose-made mesh scaffolding or steel framework. The brand coverage doubles as fencing and crowd barrier fencing.
The fanparks and public and sponsor entertainment areas are not suited to the usual feather banners and flags, but rather to a more permanent type of fence banner for cord0nning off areas. It is neater, less likely to disappear resulting in disrupted outdoor brand exposure for sponsors.
Shade cloth fence banner and shadenet branding is easy to rig, durable, wind resistant and neat if rigged properly on fencing and scaffolding. 2010 brand sponsors can print fence height branded shade cloth banner with step and repeat logos - it comes in 50m rolls and can be deployed wherever they wish, making last minute deployment to capitalise on 2010 branding opportunities.
So if you are looking for advice on branding fanparks using fence-banner, or would like to brand public and sponsor entertainment areas, then shadenet or shade cloth is an excellent option for you.