Gary Bailey has been doing the rounds talking about the FIFA world Cup Soccer and it is interesting info for Event Branding Companies involved in Event Branding, Outdoor Event Branding, Corporate event branding or branding fanparks and the branding of public and sponsor entertainment areas. He mentions a wealth of info that will affect all and sundry
during this year's 2010 FIFA Soccer World Cup in South Africa
Gary has apparently been involved in last two World Cups and gave word, some of which we have extracted that would be useful for our branding clients:
SCHOOLS CLOSED
Schools will be closed for almost over four weeks during the World Cup - So what implications does this have for Event Branding Companies involved in Event Branding, Outdoor Event Branding, Corporate event branding or branding fanparks and the branding of public and sponsor entertainment areas. The market is wide open for targeting of advertising and branding to kids who will be looking for things to do
around this time
AIR TRAVEL
Air tickets to Cape Town (for example) will cost about R8,000 per seat as some flights have to leave same night after the games due to accommodation problems in PLZ/CPT/DBN/BLOEM. There will be a ton of people in transit via our airports and the fence-branding, highway branding and shadeport branding opportunities for the 2010 FIFA Soccer world Cup will be the biggest for Event Branding Companies who want to do Event Branding, Outdoor Event Branding and Corporate event branding than ever before
TRAFFIC
Traffic will increase by about 30% at the times of the games as fans go to the grounds or Fan Parks (games start at 13.30, 16.00 and 2030 hrs). the branding opportunities for Event Branding Companies involved in Event Branding, Outdoor Event Branding, Corporate event branding will be enormous along our highways and surrounding buildings on the way to stadiums - particularly buildings under construction which can be cordonned off with printed shadenet and shade cloth branding
ROAD CLOSURES
Road areas around stadiums will be closed off and become walkways which need to be lined with printed shadenet fencebanner or shade cloth branding on temporary event fencing - an idel opportunity for Event Branding Companies involved to excel in the area ofEvent Branding, Outdoor Event Branding, Corporate event branding
PEOPLE TRAVELLING
It is expected that 550,000 people will be travelling to/from matches and 100,000 per match day all of whom are sitting ducks for Event Branding Companies who want to maximise returns for their sponsors when it comes to Event Branding, Outdoor Event Branding or Corporate event branding
FAN PARKS
Fan Parks will be a huge attraction. At one Fan Park in Germany 500,000 people pitched up, consuming during the events three million sausages, one million litres of beer, etc. Unbelievable branding opportunity proven in Germany where printed shadenet and shade cloth branding was deployed effectively using scaffolding structures and temporary event
fencing - 20,000 panels are currently being made up for the 2010 FIFA World Cup Soccer.
So if you are one of the Event Branding Companies involved in Event Branding, Outdoor Event Branding, Corporate event branding or branding fanparks and the branding of public and sponsor entertainment areas then contact us now for textile branding media such as fence-banner, printed shadenet or printed shade cloth branding for scaffolding towers, temporary event fencing, perimeter fencing or shadeport branding at airports.
