The Durban July is South Africa’s equivalent of Britain’s Royal Ascot with superb horse racing, high fashion, elegance cuisine and champagne. What has printing on shadenet or branding shadenet got to do with horses and racing.
It is the meeting of the year where knowledge of racing is not a requirement to have a fantastic day out.
Drawing a crowd of over 57,000 spectators, from an outdoor advertising perspective, it is a highly prestigious sponsorship to own.
Previously known as the Rothmans July, Vodacom became the naming rights sponsor of the Durban July affording Vodacom the ability to own the branding for the entire event.
A massive Advertising campaign was launched by the Sail Group incorporating print, press, radio,website and outdoor media.
Alnet supplied 1,200 linear metres of true blue Extrabloc Shadenet which was branded by Printed Shadenet Solutions in Cape Town.
Covering the entire spectator stands and hoardings on either side, printed shadenet is the perfect and practical solution to outdoor branding of extensive areas.
Printing on shadenet as an outdoor branding vehicle is fast becoming popular in preference to PVC products due to the fact that printed shadenet is durable, flexible and lightweight.
