Babcock, the exclusive southern African distributor of leading construction brands including Volvo, Terex Trucks, Tadano, SDLG and Winget, concluded a deal with SENNEBOGEN at this year’s Bauma trade fair, which will see the German construction equipment company’s range of duty cycle, crawler, dragline and port cranes, as well as material handlers for all operations, included in the Babcock offering. The agreement with SENNEBOGEN reflects Babcock’s ongoing efforts to deliver top quality construction equipment to new and existing customers.
The German manufactured machinery – suitable for forestry, construction, scrap handling, ports and piling work – is largely custom built to individual specifications and combines superior quality with straightforward yet highly effective technology. Identifiable by its vivid green branding, SENNEBOGEN’s ‘Go for Green’ philosophy embraces quality, sustainability, innovation, value and tailored solutions.
Craig Sanday, National Manager for SENNEBOGEN, which forms part of Babcock’s Equipment business unit, discusses the new SENNEBOGEN range and explains the rationale behind the partnership.
“SENNEBOGEN have a very unique product line which complements several of our other product ranges. Most of the machines are built to customer specifications which means that customers are able to choose various configurations such as a diesel engine or an electric motor, wheels or tracks, making the SENNEBOGEN range of products highly versatile."
“A further advantage is the simplicity of the technology coupled with robust designs allowing customers to continue with operations even in most situations of electronic failure,” continues Sanday. “This translates to minimal operator downtime and when situations such as these do arise, Babcock will be on hand with our ‘trusted to deliver’ after sales support, technical assistance and spare parts.”
The SENNEBOGEN material handlers are designed for high performance capacity and maximum reliability and safety. The machines are available with a selection of robust modular undercarriage solutions for customised applications. These applications include timber, port and scrap handling, steel mills, recycling, waste and demolition, available with various quick- changing grabs and attachments. SENNEBOGEN’s heavy duty cranes available through Babcock include lattice boom crawler cranes, designed for heavy duty lifting that offer great flexibility by moving under load while providing high stability; duty cycle cranes for dragline applications, available with an optional environmentally friendly electric drive; and powerful port cranes with a lifting capacity of up to 125 tons and high stability for heavy lifting works.
Sanday says that the environmentally friendly innovations and technologies employed by SENNEBOGEN are a further advantage, as they promote the reliability of the machines while at the same time contributing to reducing the demand for energy. SENNEBOGEN’s E-Series technology translates into a 25% saving on fuel, electro hydraulic drives have the potential to cut cost by 50% and their green hybrid cylinders can achieve up to 30% on energy savings.
The SENNEBOGEN factory is located in Straubing, Germany. This family-owned company is a renowned supplier of high quality key components with over 120 sales partners and 300 service support centres worldwide. The ‘Go for Green’ company has been in operation since 1952 and has seen consistent growth and success based on their philosophy that control should remain in the hands of the operator with a focus on simplicity, rather relying on robust technology to drive their machinery and avoiding over-engineering.
“After an intensive preparation our cooperation is now in full operation. I am very enthusiastic about this partnership, as two professional teams are combining their activities for an excellent support and service for customers in the southern African countries. We from the SENNEBOGEN side will support the Babcock team with first-class material handling machines and cranes, but also with full sales, service and spare parts support. We are looking forward to a long-term, prosperous cooperation, always with the focus on the best customer satisfaction,” says Erich Sennebogen, President, SENNEBOGEN.
Babcock has a strong track record in sales of reliable construction equipment and trusted after sales support, working in collaboration with customers to deliver construction and material handling products that meet specific requirements, aligning with SENNEBOGEN’s customer- focused approach that places value on long-term relationships.
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