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Marketing Business News Features

  
Wesgro officially appointed as Western Cape�s economic development marketing agent
Wesgro absorbed CTRU’s financial and staff resources to drive an aggressive international marketing campaign with a unified brand focused on business and tourism.

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Wesgro officially appointed as Western Capes economic development marketing agent
A board meeting was held between the Western Cape’s destination marketing, trade and investment promotion agency Wesgro and Cape Town Routes Unlimited (CTRU) to finalise the handover of responsibilities.

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Trade Expo At Cape's Retail Indaba
A trade expo is being planned alongside the second Retail Indaba Conference, to be held in Cape Town on 19 and 20 June 2013.

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Textile, Apparel & Footwear Trade Event
Africa has long been a source of inspiration for fashion trends, but for the first time it is being recognised as a valuable producer of fashion, with major retailers already actively sourcing from the continent.

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Arnold Worldwide, Mullen, Gillette win Effie awards for effective marketing - Boston Globe  - Show summary

Arnold Worldwide, Mullen, Gillette win Effie awards for effective marketing
Boston Globe
Gillette, the Boston-based grooming brand that's now part of Procter & Gamble, won a Bronze Effie for its “How Gillette Embraced Facial Hair to Build its Business” efforts. The lead ad agency on this campaign is BBDO New York.&source=BostonGlobe" ...

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The Tracking Solutions That Could Lead An Explosion In Mobile Marketing - Business Insider  - Show summary

The Tracking Solutions That Could Lead An Explosion In Mobile Marketing
Business Insider
The technical hurdles are formidable. In a new report from BI Intelligence, we take stock of cross-screen marketing, digging into the measurement and analytics problem, and offer a side-by-side comparison of the different mobile tracking technologies ...

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Nominate The Most Creative People In Social Media Marketing - Business Insider  - Show summary

Nominate The Most Creative People In Social Media Marketing
Business Insider
NOMINATE A COMPETITOR. It's important that we have the best of the best, so we need to know who the competition is. This is a requirement! This means another creative individual in the social media marketing world who doesn't work at your company.

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The Power Of Five And Seven in Marketing - Business Insider  - Show summary

The Power Of Five And Seven in Marketing
Business Insider
While many in marketing learn the 4P's, that is not enough since it does not include three essential marketing ingredients – the marketing information system, corporate image, and positioning. Hence, I created the 7 Building Blocks model which includes ...
 
     

 

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