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What you should be focusing on for an effective customer experience strategy

The term ‘customer experience’ has become increasingly popular in 2017, and its popularity comes as no surprise. Companies which implement a sound customer experience strategy achieve better customer satisfaction and, in turn, are able to retain existing customers and entice new ones. According to research done by Podium, 68% of consumers are willing to pay more for a better experience. More companies are taking note of this fact, and are investing heavily into creating an effective customer experience strategy. With this is in mind, we outline a few essentials you need to remember to create an effective customer experience strategy.

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Vehicle owner protection policies are largely misunderstood

According to Arrive Alive, lack of consumer education is the biggest challenge facing the insurance industry. With a majority of the complaints to the Ombud for short-term insurance coming from consumers who are found not to understand the products they are using, it’s important to get to know the basics. Whether your business makes use of one vehicle or 100, you need to know The Difference Between Car Insurance and a Motor Warranty, what you can and cannot claim for, and how your insurance is classified. This will help you avoid unnecessary frustrations and delays, or even rejections of a claim. Written in collaboration with Hippo.co.za, here is the difference between these two policies.

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2017’s Biggest Consumer Led Trends in South Africa

While South Africa faces a weak rand, recent downgrades to junk status and a somewhat shaky political period in time, the retail industry is not filled with negativity as businesses continue to thrive while consumers continue to spend. In today’s world of advanced technology and online savvy consumers, here are four of the top consumer led trends in 2017 so far, written in collaboration with Hippo.co.za.

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Insurance Terms – we can all understand

Most people are aware of what insurance is and the nature of the type of insurance they are taking when insuring their car, home contents or cellular phone. There are however some insurance terms that can be mindboggling, and even some that many people are unaware of.

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