According to the SA Medical Research Council, lung cancer is the leading cause of cancer in SA accounting for 17% of all cancer deaths. This is followed by oesophagus, which accounts for 13%, cervix accounting for 8%, breast accounting for 8% and liver, which accounts for 6% of all cancers. And, while new technologies and research proves increasingly promising, there is little sign that lifestyle factors will diminish these figures. Cancer.org also estimates that by 2030, the global cancer burden is expected to nearly double, growing to 21.4 million cases and 13.2 million deaths. And while that increase is the result of demographic changes – a growing and aging population – it may be compounded by the adoption of unhealthy lifestyles and behaviors related to economic development, such as smoking, poor diet, and physical inactivity.