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South African based international whistle blowing service provider, Whistle Blowers, is bucking trends...

IT’S tough times in the food sector but it looks like Cape Town’s big frozen hake specialists, I&J and Sea Harvest,...

WHERE long or difficult loads are concerned, like in the construction retail industry, Hubtex multidirectional and side-...

OVER the past 18 months JHI Properties in the Western and Eastern Cape regions has made further inroads into the propert...

DELOITTE’s fifth annual Tech Trends report highlights 10 trends that could have an impact on South African companies ove...

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Articles tagged with: Marketing

Wednesday, 12 February 2014

Publicity boosts trade – so don’t skimp on your public relations

Posted in Management, Services, Tagged under: Cape Business News Cape Town Entrepreneurs Marketing

Publicity boosts trade – so don’t skimp on your public relations

Public relations is an indispensable tool for big businesses in a fiercely competitive environment. That’s because these companies understand the need for publicity to ...

Monday, 25 November 2013

Anything from a crisp to an elephant

Posted in Management, Services, Tagged under: Marketing PR

“ANYTHING from a packet of crisps to a new store opening, from an environmental education project to a Formula One race: every client wants his or her exceptional ...

Saturday, 07 September 2013

Is your website committing this cardinal sin?

Posted in Services, Tagged under: IT Marketing

IMAGINE you’re at a big industry function. You’ve just arrived, all dressed up and feeling great. It’s promises to be an excellent evening ...

Monday, 06 January 2014

Mobile marketing doesn’t have to be smart

Posted in Telecommunication, Services, Money Matters in Business, Tagged under: Cape Town Deloitte Marketing

By Deloitte Digital director Tim Bishop

MOST businesses know they need tech-driven consumer engagement, but then quite often go about it without proper thought and research.  In an era where mobile ...

Friday, 15 November 2013

Content Marketing exceeds expectations of businesses

Posted in Management, Services, Tagged under: Marketing Public Relations

New study finds 90% of businesses with a content marketing strategy see a measurable impact

Content Marketing exceeds expectations of businesses

Communication professionals are seeing a high return on investment from implementing a content marketing strategy, according to a report released by ...

5 questions to ask before using social media as a marketing tool for your business

Posted in Management, Tagged under: Marketing Social Media UCT

By Keri Paddock, Course Instructor for the UCT Social Media short course

Often, business owners and brand managers ask me if they should be on social media, and if so, which platforms are best suited to their brand ...

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