Cape Business News (CBN) recently held a cocktail party at the Cape Construction Expo as a way to say thank you to its clients for the support throughout the year ...
Cape Business News (CBN) recently held a cocktail party at the Cape Construction Expo as a way to say thank you to its clients for the support throughout the year. As host media at the Expo, CBN had a major role to play in promoting both the show itself, and the Cape construction industry as a whole.
“It is an opportunity to get together with clients and have face-to-face meetings … that is where business is done,” says Jenni McCann, Editor of CBN in answer to the question, why a cocktail party, and why in conjunction with the Cape Construction Expo? McCann goes on to say, “It has been a tough year, but an exciting one. We have had a 30% growth in the publication, resulting a larger readership, a brand new website and more advertisers. This is an opportunity to call everyone together and say ‘Thank you!.”
Rudi Leitner, CEO of Hypenica, the umbrella company for both CBN and Cape Construction Expo commented, ”Hypenica was fortunate to acquire CBN in 2013. The Cape Construction Expo offered a great partnership opportunity between the newspaper and the show, and a great way to develop the Cape construction industry. There is an opportunity over the next few years for Cape Business News to build relationships with other verticals in the market.“
Claudia Moult, Business Development Manager for CBN said that the Cape Construction show was important to CBN as it created brand awareness, “It shows [the Cape Business community] that Cape Business News is always there, wherever there is a show, Cape Business News will be there to stand with the companies, to promote the publication and be a channel for companies to market their own products in our newspaper – we are the Western Cape leader for news and projects, and we are there to support that.“