Home » Featured » Alcohol advertising laws may change drastically

Alcohol advertising laws may change drastically

The Communications and Digital Technologies Department recently published its Audio and Audiovisual Content Services (AACS) white paper, and this may drastically change the way in which alcohol is marketed in South Africa.

The white paper proposes that there be stricter control on where alcohol is promoted and advertised. There are three sub-categories mentioned in the publication, and 11 noteworthy changes, which include:

Where alcohol will be allowed to be promoted: 

– No alcohol may be advertised within 100 metres of a school

– No alcohol may be advertised in cinemas, theatres or movies

– Promotion of alcohol may be pulled from social media

– Print media and distribution of leaflets may also be banned

Advertising rules for those under the age of 21 years old

– Adverts showing individuals under the age of 21 consuming alcohol may be outlawed

– The proposals may ban any promotional content that leads to “false or misleading claims”

– If advertisers target those between the ages of 18 and 21, there may need to be special icons or images used to indicate this

Alcohol adverts may fall under “ministerial control”

– The Department of Communications may have the power to decide on appropriate time slots for alcohol advertising

– Liquor companies may also have to explain the harmful effects of their products

– The relevant government officials may also decide whether a company and its delivery vehicles may carry alcohol branding

To enquire about Cape Business News' digital marketing options please contact

Related articles

Grape juice now allowed in the manufacturing of cider

WINE industry body Vinpro has welcomed the decision by the Department of Agriculture, Land Reform and Rural Development to allow for the use of...

South Africa is heading for big interest rate changes – what you should know

Professional services firm PwC says both businesses and individuals should carefully consider whether to fix their interest rates ahead of an expected round of...


Over R100-billion to be invested in data centres in South Africa 

By Larry Claasen Amazon Web Services (AWS) plans to invest R46-billion in Cape Town by 2029. THE setting up of hyperscale data centres in South Africa...


Cape Business News
Follow us on Social Media