The City Of Cape Town and Table Mountain Cableway announced on Monday that they will be working in collaboration to ensure Table Mountain becomes more accessible to a greater number of South Africans, and to enrich the experience for visitors.
“South Africa’s major tourist attractions need to encourage domestic tourism through increased accessibility, affordability and local-orientated offerings,” says Cableway’s Managing Director Wahida Parker following a meeting with Alderman James Vos, the City of Cape Town’s Mayoral Committee Member for Economic Opportunities & Asset Management.
The meeting comes as the City finalises a Draft Tourism Development Framework (TDF) which aims to boost domestic tourism by ensuring visitor comfort, improving and diversifying products and experiences, stimulating demand, as well as generating community involvement, benefits and support.
“Our city is packed with amazing things to do and has something for everyone,” says Alderman Vos. “I am proud to be part of this inclusive city, which is listed as one of the most diverse cities in the world. Through the Tourism Development Framework, my focus for 2019 is to champion the further diversification of our tourism products to continue to drive local demand.”
Parker says the Cableway is committed to ensuring more South Africans get to experience the bucket-list beauty of Table Mountain at least once in their lives.
Cableway already offers year-round deals tailored to locals, including the 3-for-1 Kidz Season launching today (26 April 2019 until 30 September 2019), the half-price Sunset Special, Birthday Special, Pensioner Special, and the Student Special, as well as a year-round access Cable Card. The Class in the Clouds Programme, where pupils pay R45 to experience the cable car ride and to learn about the fauna and flora on top of the mountain, has hosted over 250 000 learners since its inception in 2001.
In partnership with the City, Cableway aims to explore more avenues to complement its promotional offers for locals. “We aim to embed a desire to celebrate Table Mountain in the hearts of everyone, by breaking barriers that people may have to getting to the top. We want to make a trip to the top of South Africa’s New 7 Wonders of Nature more accessible for the elderly, the youth, the unsung local heroes, and those marginalised by society” says Parker.