RSA Litho

Have you ever considered how much you are actually spending on your companies marketing printing costs. Whether its business cards, brochures, flyers or posters. Ensuring, you get the best quality and cost verses lead times, can be a real nightmare or an absolute walk in the park. There are basically two major solutions for printing on paper. Litho and digital printing.

LITHO PRINTING

Makes use of water based inks that get transferred onto the paper and soaks into the page. The colour spectrum is made up of four colours Cyan (C), Magenta (M), Yellow (Y) and Black (K). Not so long ago, litho printers made use of litho positive film to create printing plates. Now days the system is computer driven (straight to plate) with the basic concept staying the same. It has also brought the cost down. This process offers the best print quality available with crisp, clear and accurate printing. Typically lead times are between 5-7 working days.

Litho printing is generally suited for larger print runs, which mean you have to print thousands of copies to justify the cost. The more you print the smaller the unit cost becomes. However the modern day printing press is incredibly fast and requires a far smaller print run, when compared with a few years ago.  Print quality is litho printings biggest claim to fame. With short runs printed more frequently becoming  a huge trend in the market, which makes litho printing very competitive, going up against digital.

DIGITAL PRINTING

Is basically colour laser printing in a nut shell. Using wax based inks that are fused (some say baked) onto the paper using a laser imaging unit. Digital printing is traditionally used for smaller print runs. It is essentially on-demand printing. Just print what you need at the click of a button. Over the years the print quality and standard has improved dramatically, but can never compare to a litho job. There are pitfalls one must consider when going this route. And yes, you can keep your costs low, as you only need to print what you need at any given time. But the unit price does not come down as quickly as litho can and generally remains the same the more you print. Typically lead times are between 3-5 working days.

IN ENDING

There are a lot more processes to consider when choosing the correct printing process for your business. So having a print professional with the necessary experience to guide you through the many options on both, will make things much easier on your pocket. Printing costs make up a large portion of any business. So make use of someone that knows what they are talking about and can advise you on the best way forward, that meets your budget, deadline and quality requirements.

Make an informed decision. It may just end up saving you money or simply making you stand out from the rest.