Have you ever considered how much you are actually spending on your companies marketing printing costs. Whether its business cards, brochures, flyers or posters. Ensuring, you get the best quality and cost verses lead times, can be a real nightmare or an absolute walk in the park. There are basically two major solutions for printing on paper. Litho and digital printing.
Litho printing is generally suited for larger print runs, which mean you have to print thousands of copies to justify the cost. The more you print the smaller the unit cost becomes. However the modern day printing press is incredibly fast and requires a far smaller print run, when compared with a few years ago. Print quality is litho printings biggest claim to fame. With short runs printed more frequently becoming a huge trend in the market, which makes litho printing very competitive, going up against digital.
There are a lot more processes to consider when choosing the correct printing process for your business. So having a print professional with the necessary experience to guide you through the many options on both, will make things much easier on your pocket. Printing costs make up a large portion of any business. So make use of someone that knows what they are talking about and can advise you on the best way forward, that meets your budget, deadline and quality requirements.
Make an informed decision. It may just end up saving you money or simply making you stand out from the rest.