ecommerce-africa
Payments, Trust and Security – moving beyond the transaction
eCommerce can only grow as fast as consumers can transact – this is the principal enabler for the entire industry. Africa has a complex and often restricted payments landscape with a sordid history of fraud and regulatory abuse.
The eCommerce Africa Conference offers this particular agenda session that will explore the three most important elements that underpin payments in eCommerce; widening the payments catchment area, building trust amongst consumers and securing online transactions.
KEYNOTES
Social Data Disruption: How Retailers Are Using a New Source of Customer Feedback to Improve the Customer Journey
Every day millions of consumers take to social platforms to volunteer feedback on their shopping experiences, if properly structured this data provides new insights into consumer behaviour. Find out how online consumer conversation differs across eCommerce and traditional retail and see how this data is being applied to better understand buying behaviour and consumer preferences.

Nic Ray, CEO, Brands Eye

Nic Ray_ CEO_ BrandsEye
BrandsEye
Creating a Multi-Layered Trust and Security Strategy in Africa

eCommerce companies are increasingly using multilayered security strategies that incorporate passive biometrics and behavioral analytics to secure their customers and protect trust in their brands. Balancing the need for security and trust with the customer experience is a high ranking challenge for African ecommerce as it seeks out rapid growth.

Dr Jabu Mtsweni, Research Group Lead, CSIR
Dr Jabu Mtsweni
CSIR
How to Unlock the True Potential of Mobile Commerce

In Africa’s drive to reach a 15% penetration of retail trade through ecommerce, mobile purchases will be central to that effort in extending reach and immersion. But can a focus on a mobile penetration exist separately from a holistic approach to a quality online environment that works every time? Or will technical proficiency in mobile be where the battle is won or lost?

Yolande Steyn, Independent Consultant, ex Takealot & Vodacom
Yolande Steyn
Panel Discussion: Creating an Omni-Channel Strategy that Connects Customers to Your Brand

Through the lens of customer experience and payments, a star filled panel of the continent’s leading ecommerce companies tackle the question of how to create an ecommerce strategy that connects customers to your brand. With questions from the delegates driving the conversation this is sure to be one of the most insightful discussions of the conference.
Panelists include:
-Maye Benjamin, Customer Experience Manager,  

Jumia Group

-Tebogo Legodi, Digital Lead, Sanlam

-Nicolo Pudel, Co-Founder, Port2Port
-Robyn Hazenkamp, Head of Design, Red & Yellow
-Roger Bezuidenhout, Head of Marketing, SnapnSave
Maye Benjamin
Maye Benjamin, Customer Experience Manager, 
Jumia Group
 
Click here to request the full agenda.
Contact marcia@kineticevents.net for more information.
The 5th eCommerce Africa Conference & Exhibition take place 19 – 20 March 2019 at the CTICC in Cape Town.
*All prices exclude VAT.
eCommerce Africa
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